Purpose and benefits

Today we experience a much higher level of uncertainty than ever before on three fundamental levels—technology, markets and market response, and competition. How do we absorb and process this uncertainty? The question for organisations in general—regardless of what they produce—is, How can they align themselves better with their markets so they can deal with this uncertainty instead of getting trapped into rigid organisations that are not responsive?

Related Solutions

Audience

For managers at all levels and those with marketing responsibilities.

Learning method

Interview on topical management issue plus biographical details of influential management thinker.

Time to Complete

30 mins

Length

4 Pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)