Purpose and benefits

• As competition in all its forms intensifies, customer management holds the key to increasing revenues in a way that also drives profitability.

• Whether cross-selling or upselling additional products to customers; retaining existing customers; attracting new ones; using customers to help develop new products, or simply providing the same products more efficiently and at less cost—the importance of customer focus and management is without parallel.

• At a time when the number of sales channels are increasing significantly and many other factors are impacting on traditional sales and marketing issues, the need for customer service that is 24/7 and manages the customer is as challenging as ever.

Related Solutions

Audience

For managers at all levels and those with customer service responsibilities.

Learning method

Abstract. Essay on management best practice using case studies and suggested action plans with additional reference sources.

Time to Complete

30 mins

Length

6 Pages

Participants

1

Price

£5 Pounds Sterling
(inc. VAT)